The Find: Fancypants Crunch Cookies!


Don’t you love it when you find something new at Froogel’s that you expect to see just at, say, Whole Foods?

Coinciding with a recent flare up of my adult-onset sweet tooth, I noticed a display featuring Fancypants Baking Co.’s Crunch Cookies. They’re 100% natural, non-GMO Project verified, peanut and tree nut free, certified Kosher and “baked by real people with fresh ingredients.” They had me at “crunch.”

Feeling pretty righteous about all that correctness, I bought a bag of Vanilla Bean cookies made with cage-free eggs and real butter. And 100 calories per 3-cookie serving. What could go wrong?

Nothing. The cookies were truly crunchy, delicious and reminiscent of shortbread, richly decadent but not as dense. 

Fancypants was started by a couple in their cramped Boston apartment in 2004. The website describes the vanilla cookies this way: “A little bit vanilla wafer, a little bit sugar cookie! We mix fresh creamery butter with wholesome wheat flour and then drench our dough in pure bourbon vanilla to create this tasty original. Simply irresistible!” In this case, exclamation points are totally appropriate.

The Crunch line includes Brown Sugar Oatmeal, Chocolate Chip and Double Chocolate.

I would have taken a photo of the cookies at home but, um, the dog ate them.

 Fancypants Crunch Cookies. Sold at Froogel’s, Whole Foods and other fine stores.

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